We are often asked whether the students at Shift need to come up with their own ideas to base their business on. The answer to this is no. The business ideas that Shift students work on may come from different sources. They can be provided by the students themselves, but also by researchers at the university, by public organizations and by established businesses. Consequently, the idea testing process is a great opportunity to interact with established companies.
The idea testing takes place in the first semester. During selected weeks you will be testing dozens of ideas in terms of their social, environmental, and commercial potential. When the testing period is over you´re left with a solid handful of good ideas to develop further into impactful businesses.
We know that established businesses often come up with new ideas, which they might not have sufficient time or resources to further develop themselves – with the result that a lot of promising ideas are never realized. For these businesses Shift offers an opportunity to bring the idea to life. Read more about how to suggest ideas to Shift here, and don’t hesitate to contact us if you have an idea you want to discuss.