Tvinges ut av komfortsonen

Studentene presenterte sine ideer for et panel med eksperter hos J.B. Ugland.
Foto: Magnus Nødland Skogedal.

UiA: De nye masterstudentene på UiA Shift har allerede fått god erfaring med å utvikle og presentere nye ideer. Fra 30. august til 1. september var de samlet for å jobbe frem nye forretningskonsepter i Grimstad. De har fått presentert ideer både hos J.B. Ugland i Grimstad og på Arendalsuka.

I unike lokaler hos Ungland Auto Musem var studentene sammen med Greenstat for å gjennomføre Innovasjonscamp i regi av Ungt Entreprenørskap Agder. Studentene jobbet med fremtidens ladestasjoner, hydrogenlading og utnyttelse av biprodukter fra hydrogenproduksjon. Etter to dager med læring, kreative prosesser og hardt arbeid ble løsningsforslagene presentert for et panel bestående av Grimstad Næringsforening og Grimstad kommune.

Say hi to…

Another team member ready. Sougand Golsorkhi is our new associate professor in strategy.

With both practical and academic experience in the field of strategy, Sougand will have a lot to contribute when it comes to aiding our students in finding their unique competitive advantage. 

Sougand’s research and teaching are rooted in understanding and, analyses of strategy and entrepreneurship. The direction and scope of  an enterprise over the long term to achieve unique advantage through its configuration of resources within a changing and highly competitive global environment, are important considerations in survival and sustainability of an enterprise. 

«My personal background and academic interests are aligned to explore the notion of competitive strategy, how enterprises manage to be different by deliberately choosing a distinct set of activities to deliver a unique mix of value to meet needs of markets and stakeholders expectations, as their global external environment evolves.»

We are super excited to learn more from Sougand.

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As a several months long recruitment process comes to an end we are ready to present one of two marketing professors that will be joining the Shift team – Tobias Otterbring.

With his background in both psychology and consumer marketing Tobias will have a lot to contribute when it comes to enabling Shift students to gain customer insight and conduct effective marketing.

Tobias conducts studies that are often based on field data from actual retail and service settings, such as retail banks, grocery stores, petrol stations, telecommunication stores, furniture stores, sporting goods stores or restaurants – he has even done research on beer. His research focuses on the effects that nonverbal cues (e.g., smiling, physical appearance, interpersonal touch) and physical factors (e.g., height, muscularity, digit ratio) have on customers’ emotions, attitudes, and purchase behavior.

Tobias is an excellent researcher and his work has appeared in top journals such as Journal of Marketing ResearchJournal of Business Research, and Psychology & Marketing. His work has also been featured in outlets including but not restricted to Harvard Business ReviewForbes, and BBC News.

We are beyond excited to welcome Tobias to the Shift faculty team!

Say hi to…

… Stine – Head of Shift!

Stine has worked with Shift since it was a vague idea three years ago. Her responsibilities include developing the program, teaching several courses, and following the students from application to graduation.

«Making Shift happen has required tireless work, disregarding rules and changing the status quo – much like any entrepreneurial endeavor. I firmly believe that with the right mindset – including the ability to think differently, see solutions where others see problems, and proactively address emerging issues – you can achieve anything. The purpose of Shift is to equip students with this ‘entrepreneurial mindset’ along with valuable experience, network and skills. Those able to adopt an entrepreneurial mindset and combine it with good values and hard work are the ones that will be able to change the world for the better.»

Stine has a PhD in international entrepreneurship and years of experience teaching entrepreneurship to students from different backgrounds. She has also lived and worked in several countries – including Israel, USA, and Belgium – been through the Trainee Sør program, had several board positions, and started her own consultancy firm. In addition to her work as head of Shift she teaches entrepreneurship to bachelor students and conducts research on internationalizing startups and entrepreneurship education.

Say hi to….

…Christina – Shift´s student adviser!

Christina has long experience with student follow-up and advising student entrepreneurs. She is very much looking forward to welcoming the first class of Shift students: 

“What I look forward to the most is to watch the students grow, and to see what amazing businesses and change agents that will come out at the other end. I also look forward to being there for the students, supporting them with whatever they need. 

One of the reasons why I love my job is I find that there is hope in entrepreneurship. Hope for new businesses that can make a positive contribution to the UNs sustainability goals and hope for change agents to change existing businesses to the better. I feel that by offering my professional and personal support to the Shift students, I give them a good foundation to become impactful business developers and entrepreneurs.”

Christina N Larsen Student adviser | Shift entrepreneurship

How to choose the right master´s program

Today it´s one week until application deadline! Did you know that there is currently about 710 different Master programs to choose from in Norway? It can be quite difficult deciding what is most important to you when considering which master´s program you want to apply for. It´s a jungle out there, so here´s a few tips that may help you make the right choice.

  1. Do your research

Good research is important, and the first thing to do is to narrow down your options to which programs you qualify for and which you are really interested in. Then you should take a look at your job opportunities after finishing the program. You should also check out the location, facility and student life of the university, and what kind of connection the university and particular program have to the industry.

  1. Stay updated

Normally we would recommend attending education fairs, but obviously that´s out of the question these days, due to Covid-19. Most universities have stepped up their social media game by now, so make sure to stay updated by following their Facebook and Instagram accounts. Some master´s programs even have their own accounts on social media.

  1. Ask questions

We´re sure you have a lot of questions. The threshold for contacting the universities, and team working on the relevant master´s program, is very low. Write yourself a list of questions and give us a call, write us an e-mail, or invite us to a video meeting to get your questions regarding the master answered.

  1. Follow your interests

This is our most important tip, so do some good thinking on this one. Which master´s program gives you the opportunity to work with what YOU are passionate about? What motivates you? Remember – what you like to do, you will do best.

UiA Nyskaping💡

Student entrepreneurs Emma and Robin together with Muris Letic

The university has a department that helps employees and students with their ideas. This department is UiA Nyskaping. Students get counseling, get access to the incubator, and becomes part of the community of student entrepreneurs at the university.

What differentiates Nyskaping from other actors in the innovation ecosystem is that we want to make the threshold to entrepreneurship as low as possible. We offer counseling in the early stages and try to cater to your needs when you start your business. You receive counseling from our student mentor, which are students with experience and knowledge from founding their own startup or working with startups. Student mentors can also help with applications to Innovation Norway, registering your company, etc. Student mentoring is thus both a grat service for student entrepreneurs AND a fun part time job. Together with Shift, we also organize mentoring events where mentors from industry give advice to our student entrepreneurs.

As a student entrepreneur you also get access to Nyskaping’s incubator. This can, if you want, be your office when working on your idea. We have two free-seating offices, one at each campus. You also get access to a meeting room with videoconference equipment. But this is just the facilities. The social aspect of the incubator is even more important. You are surround by other student entrepreneurs going through the same challenges that you are, whom you can always turn to for support and ask for advice.

Muris Letic
Head of UiA Nyskaping Student